Nissan Motor to Streamline Lineup and Expand AI Driving Technology in Turnaround Push

Nissan Motor has outlined a sweeping long-term strategy aimed at revitalising its global business, including plans to reduce its vehicle lineup and significantly expand the use of artificial intelligence in its driving technologies.

The Japanese automaker said it will cut the number of models in its global portfolio from 56 to 45, focusing on higher-performing vehicles as part of a broader effort to improve profitability and operational efficiency.

Leaner Portfolio, Stronger Focus

CEO Ivan Espinosa described the move as a shift toward a “leaner, stronger lineup,” designed to align product offerings with market demand and financial performance.

As part of the strategy, Nissan aims to achieve annual sales of one million vehicles each in the United States and China by the 2030 financial year, while increasing sales in Japan to approximately 550,000 units annually.

The company also unveiled new product developments, including a hybrid version of its Rogue SUV—marketed as the X-Trail in Japan—and an electric version of the Juke, reflecting a broader push to expand powertrain options across its lineup.

AI Driving Technology at Scale

A central pillar of Nissan’s strategy is the expansion of AI-driven vehicle technologies. The company plans to deploy advanced AI-based driving systems across 90% of its fleet over the long term, signalling a major investment in intelligent and autonomous capabilities.

This move aligns with industry-wide trends as automakers increasingly integrate AI to enhance safety, automation, and user experience.

Progress on Restructuring

The strategy builds on a restructuring plan introduced last year, which includes reducing Nissan’s global manufacturing footprint and cutting its workforce by approximately 15%.

Nissan is expected to provide an update on the turnaround plan when it reports its full-year financial results next month, with additional strategic details anticipated later this year.

Analysts have noted that while the company’s outlook appears cautiously positive in the near term, broader macroeconomic uncertainty continues to limit visibility on sustained growth.

Global Market Expansion

Despite geopolitical challenges, Nissan remains committed to expanding in key markets. The company continues to see growth potential in the Middle East, where it is adapting its logistics network by routing vehicles through hubs in Sri Lanka, Singapore, and China before final delivery.

In China, Nissan plans to strengthen exports as a strategic pillar, including shipping its N7 electric sedan to Latin America and ASEAN markets, and its Frontier Pro pickup to the Middle East.

In the United States, the automaker aims to increase local production from around 60% to 80%, while also revitalising its Infiniti luxury brand with new model introductions.

A Critical Phase for Nissan

Nissan’s latest strategy reflects a decisive effort to reposition itself in a highly competitive global automotive market, where it trails domestic rivals such as Toyota, Honda, and Suzuki in sales volume.

By combining a streamlined product portfolio with expanded AI capabilities and targeted market growth, the company is seeking to restore momentum and build a more sustainable long-term foundation.

Whether these measures translate into a full turnaround will depend on execution, market conditions, and Nissan’s ability to compete in an increasingly technology-driven automotive landscape.